TRAINERROAD
TrainerRoad is an AI-powered platform and app designed to help cyclists and triathletes improve their performance by providing personalized, adaptive training plans and structured workouts. As the brand's first brand designer I was tasked with taking their look and evolving it into a full brand expression across social media & marketing channels, collateral, and merch.
SOCIAL MEDIA
DIGITAL​
ROLE: Lead Brand Designer
TEAM: Creative Director: Joshua McCowen
SOCIAL MEDIA POSTS
TrainerRoad's social media out put was high with multiple posts a week. To help streamline things, I created templates for some of the regular posts, like the weekly podcast.
ONBOARDING EMAIL
Each new user would receive this email once they signed up for an account. It was a way to welcome them and a quick overview of all the resources at their disposal as a TR member.
PODCAST BRANDING
TrainerRoad producted 3 very distinct podcasts with different contented. The goal was to make them connected with eachother and the brand while making them easily distinguishable from each other.
PRODUCT LAUNCH
One of TrainerRoad's biggest product releases was adaptive training. The goal was to create a lot of excitement around it, much like an Apple launch. The news was teased on Instagram, encouraging people to tune in live to the podcast. The campaign was incredibly successful, with the largest live audience for the podcast in TrainerRoad history. The launch video was created in collaboration with Spillt agency and debuted at the start of the podcast. At the same time as the video launch there was a social media grid takeover as well as a shorter video on stories for anyone who didn't make the stream.
IG TEASER
