Jugo Superfoods makes consuming superfoods convenient and tasty. Their gummy vitamins are packed with essential superfoods like kale, lemon, açaí, and turmeric to fuel your body so you can tackle the day and stay clear of cold and flu season!
Jugo was born in southern California with the desire to fuel people on their daily adventures. Bold yellow is the primary color evoking the feeling of being outside in the California sun.
The request was for a simple and bold logotype. The curvature in "u" and "g" adds visual interest without compromising the cleanliness of the mark.
Jugo had decided on their cylinder bottle and wooden cap to help them stand out on the busy vitamin & supplement shelf. Brand presence and shoppability within the 4 SKUs were important factors in the process. Using a blown-up version of the brandmark created an abstract pattern as well as a way to contain the bold yellow color. Products are differentiated through bright colors as well as information housed in the holding shape in the middle of pack.
Additional brand expressions give Jugo playful options that can be used on promotional items such as merch.
Jugo packaging creates a strong brand block on shelf