BOMBAY DRY GIN & TONIC RTD
Based upon one of the world’s oldest gin recipes, Bombay Dry Gin was the world’s first distilled London Dry Gin using a unique vapor-infusion process instead of boiling. The goal of this project was to create a ready-to-drink can of gin & tonic, which would seamlessly fit into the Bombay lineup.
IDENTITY
PACKAGING
ROLE: Lead Senior Designer
TEAM: Design Director: Sarah Fagan
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IDENTITY
Dry & Tonic branding is an evolution of the iconic Bombay Dry Gin branding using the same typography.
PACKAGING
Bombay Dry & Tonic is almost a direct translation of the dry gin bottle. To clearly convey this is a mixed RTD yellow details were used to cue tonic water. To add visual interest brand elements of the crown and filigrie were used to crate a new brand pattern.
SHELF IMPACT
RTD's are often displayed in their trays which made it crucial to design the can so the most important information was still visible. It was also important for the tray design to blend seemlessly into the overall look and feel.
