JUGO KIDS SUPERFOODS
Jugo Superfoods makes consuming superfoods convenient and tasty. Their gummy vitamins are packed with essential superfoods and nutrition now in a kid friendly formula.
IDENTITY
PACKAGING
VISUAL MOODBOARD
Jugo was born in southern California with the desire to fuel people on their daily adventures. Bold yellow is the primary color evoking the feeling of being outside in the California sun. The kids line needed to be an extension of the main brand while still appealing to children. The client was looking for an earthy vibe that is simple yet vibrant with a jungle feel.
IDENTITY
The kids wordmark is an extension of the established Jugo logotype. It clearly differentiates itself while keeping with the same simple and bold look and feel.
PACKAGING
Jugo had decided to keep their cylinder bottle and wooden cap for the kids SKU's to connect to the parent brand. The "kids" mark keeps the brand yellow as another nod. Each SKU features different animals and a different color palette, but retains the same background elements to establish a brand block and a cohesive new line.
