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BLUE MOON
Fresh off a brand redesign Good News worked with the Blue Moon team to extend the new branding across multiple touchpoints.
PACKAGING
COLLATERAL
ENVIRONMENTAL
MERCH
ROLE: Lead Senior Designer
TEAM: Creative Director: Steve Tedesco
Lead Senior Designer: Laurent Varlet
PACKAGING
Evolved the Blue Moon branding for a new limited edition flavor.
Treated the overall design as a template and explored new colors, label borders, and flavor illustrations for each new sku.
BLUE MOON BREWERY. DENVER, COLORADO
Created outdoor signage and collateral pieces for a brand new brewery.
Long Sleeve Tee
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T-Shirt
T-Shirt
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Long Sleeve Tee
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MERCH
Designed merch pieces for the brewery store and beyond.
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