ULU COFFEE
Ulu coffee is grown in the Keopu Mauka area in Holualoa on Hawaii’s Big Island. Roasted in small batches in Chicago, it is the only 100% Kona Coffee in Chicago sourced directly from a single-farm micro-lot.
IDENTITY
PACKAGING
ICONOGRAPHY​
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VISUAL MOODBOARD
After exploring multiple creative directions, the client gravitated towards a"Modern Hawaiian Shirt" look for the brand.
IDENTITY
Clean logotype incorporates bright tropical colors as well as curved shape language of water.
PACKAGING
Bright colors and a subtle wave pattern transport you to the big island.
ICONOGRAPHY
Owl - a symbol of good luck in Hawaii. Was spotted at the Ulu coffee farm.
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The Big Island - location of Ulu Farm in Honolulu
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Ulu Leaf - the farm's namesake
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MERCH
Merch was created outside our engagement but Ulu used elements like [logo, Hawaii outline, etc] to create their promotional merchandise line